US LOT magazine

A catchy anagram or a brilliant internal comms platform? Either way, US LOT magazine planted a seed at Lotus Cars and grew to become much more than just an official magazine.

As the title’s editor for the third year, I have played a key role in its success from the outset. Winning the magazine pitch was also the beginning of a new relationship between the publisher, Foxtrot Papa and Lotus Cars.

We set out to create a magazine that was vibrant, appealing and easy to read while challenging preconceptions about Lotus of old. The layout designs featured a grid system for a fresh and modern look, offering a balance of bite-size and more in-depth content ­– inspired by popular tech and current affair titles such as Monocle, Wired and Delayed Gratification.

Issue 05 of US LOT was entered into the 2021 International Content Marketing Awards securing a Silver Winner award in the Best Use of Print category.